Gordon Gaenzle  

5 Minute Presentation (for use in lead calling)

 

Lead In

___, it sounds like you might be the person I am looking for, I'm not 100% sure, may I make a suggestion?  Would you like me to give you a brief overview of the business right now?  I'll cover a little about the company, the products, the way you earn money and the support you will get from us. So, here is how our company matches up.

 

Company

USANA has been in business since 1992. USANA has been recently ranked as a top 10 growth opportunity by Business Week magazine and Top 20 Best Small Companies by Forbes. ____, what that means to you ____, USANA is past the 2 year start up stage where most companies go bankrupt and you won't worry when you go to bed at night whether or not USANA will be gone when you wake up in the morning. Can you see the advantage of being with a company like that?

 

Product

____, do you know anyone dealing with any of top 6 deadly diseases like heart disease, cancer, stroke, diabetes, osteoporosis and alzheimer's?  USANA markets pharmaceutical grade nutrition and skin care products.  ____, Usana was founded by Dr. Myron Wentz.  He is internationally known in the medical industry as an immunologist and microbiologist.  He built his first company Gull Laboratories by manufacturing viral test kits.  They are used by hospitals around the world.  They became known as the gold standard because they were so accurate.  This was a result of his ability to grow very healthy human cells in the laboratory that could live for years without disease. He did it using nutritional solutions he created. He then founded USANA to create pharmaceutical nutrition based on that science.  The body is made up of about 100 trillion cells.  Dr Wentz knew if he could keep one cell healthy and free of disease pretty much indefinitely, then he can do the same for the whole body.  Does that make sense to you?  _____, why do you think people would want these products? stop.  ____, did you know that the AMA recently stated that everyone should be taking a nutrition product to guarantee they get enough nutrition to reduce the chance of getting these diseases?  So, would you see an advantage to you of having a business where everyone is a potential customer?  And where you personally know people who you could help with the products?

 

(You might want to add this next paragraph if they show a strong interest)

 

I’m curious, ____, have you ever seen the expose' studies on nutritionals done by 20/20 and ABC?  They did a study on 100 popular nutritional supplements.  They found that over 50% of the brands did not have the amount of ingredients in them that were on the label.  In fact, many had less than 10% of the claimed amount.  And it didn't matter what the cost of the product was. ($6 - $55). ___, why do you think that is?  Because they don't have to. As long as they don't have toxic ingredients, the FDA leaves them alone.  USANA is different, the product you would represent, manufactures it's products like pharmaceutical medicines so what is on the label is guaranteed to be in the product.  Usana is in the PDR for medicines. Let me ask you ____, can you see the advantage of building your business on a product that is unique, of the highest quality and will make a difference in people's health?

 

 

Network marketing  (if they have NWM experience, give them a few details on the USANA plan instead of NWM)

____, USANA markets their products directly to consumers through network marketing.  ____ have you ever owned a network marketing company? A NWM business makes money two ways.  Fist, when you own a NWM business, you have the opportunity to market your product and services and receive compensation when you do so.  Second, you also have the opportunity to find business partners who sell products and you receive compensation on that also.  Would you like a business where you don't have to do all of the work and you can make money from the work of others?

 

____, let me give you an idea about how this thing could work for you.  Lets say you listen to this presentation, you check out company, the products and you feel this is the right business for you.  You can see yourself making the $xxx you want to make.  You decide to join our team and you start taking the products yourself.  How many people are on your team at that point?  stop.  2.  Me and you.  Why? Because with USANA's compensation plan, I can't be successful if you are not successful.  Would you like a business where you earn money on what I do for you and what you do?  stop.  With USANA, together, our objective is to find two people to add to your team.  Now, because we have trained you how to work the business locally and on the internet in that first month, you find Joe and I find Cindy. Each starts a business and begins to take the products too.  Well now in your first month, you have 4 people on your team, you, me, Cindy and Joe. Does that make sense?  At that point, you have your two and you are making money.  We train them to do the same.  The second month, each of them just find two other people either locally or over the internet who wants to improve their health and make money.  They begin a business and taking these products. So now you have 8 people in your team.  The third month, each new team member finds just two more people. Now you have 16 people on your team.  The 4th month, each new person finding just two people, you have 32 people on your team. ____, Do you have any idea how many people would be in your group at the end of 12 months?  (answer). 4096. Now, if you look back at, how many of those 4000 people did you find?  2  That's why I said you don't have to do this business by yourself.  So, what if you were making just $1 for each person every month?  How much would you earn every month?  stop. How would that impact your family? Now, it doesn't always happen exactly that way, but I just wanted you to get an idea about how powerful this business is.  Do you see the leverage we create?  ____, there are thousands of people who you don't even know...buying products from the company every single day...you aren't talking to these people, you aren't taking orders, you aren't shipping products.  You don't even know them.  But guess what? You are earning a 10% commission on every single one of those sales. stop.  How does that sound?

 

Support System

____, when you own a USANA business, you have a support system that is always there to help you. Support from the company and the team. Let me ask you a question.  Can you see the advantage of building your business locally and over the internet?  When you join our team, we will teach you to do both.  We will train you on conference calls and through the internet. I (or me and my upline) become your personal coach and business partner.  Our first goal is to recoup your initial investment together. Step by step we will walk through the business training system and go out and build your business together.  I'll help you become successful.  Would building the business like that make you feel comfortable?

 

Enrollment options. 

____, when I first talked to you I said the costs could be anywhere between 200 and 1300 depending on how serious you are.  Would you like me to explain why there is a range?  As the cost goes up, you receive more value for your start up cost. If someone wants to just start using these products, get them at wholesale, and maybe tell a couple of friends and eventually pay for their products, then the $200 level would be fine. On this level you earn 10%.

 

If they wanted to start off slowly, earn several hundred dollars a month, but be positioned long term to earn a few thousand a month, then $370 option is right.  You get $500 worth of product and services, including your website for 5 months[GG1] .  With this level, you earn 10%, this positions you to easily upgrade to 20%

 

Do you want to be positioned to most easily make the $4000/month we talked about earlier?.  Stop.  Yes?  Then anyone who is looking to really grow the business quickly and earn 1000/mo, 2000/mo on up to a full time income, then they really want to consider the next two options because these position you to earn the highest commission immediately - 20%.

 

First the $750 Internet option.  You get about a $1000 worth of product and services, including your website and on-line order system for a year[GG2] .

 

The next package is the complete package for $1270 . You get about $2000 worth of product and services, including your website and on-line order system for a year plus the most popular marketing materials so you can share the products and business with people you know. And best of all, you get a $100 check[GG3] .

 

So, if there is any way for you to do this option, I recommend it.  However, if you can't do that much, that's ok, just start the way you feel most comfortable.  Does that make sense?

 

Now, ____, do you see and opportunity for yourself?  yes.  Can you afford to take advantage of it?

 


 [GG1](DONT SAY THIS.  It gives you $290 worth of product (some from each line), $100 worth of website services and best of all, a $100 Convention voucher.)

 [GG2](DONT SAY THIS Over $500 worth of product (from each line), $260 worth of website services (a full year) and you get $200 worth of convention passes where you hear speakers like Denis Waitley, Robert Allen, Bernice King.  I have personally paid more than the price of this package just to hear one of those speakers.)

 [GG3]. (DONT SAY THIS Over $1000 worth of product (from each line), $260 worth of website services (a full year) and you get $400 worth of convention passes.  You get the most popular marketing materials so you can start showing the business to people right away.)